View some of our work
Crossley & Webb had an unique event on the the 13th of March at a Private Race Track in the Winelands to allow their clients to experience their cars with driving legend Peter Linderberg. Have a look at a short …
View a montage of our best work – recently updated with all our latest projects, the once we are allowed to show View them on Vimeo by clicking on the ‘Watch Now’ button below.
An idea starts small and becomes something great. It can speak to a few or unit a nation. To make it succeed, it needs to stand out. We illustrate, we shoot, we create, we manipulate, we animate, we perfect. We …
Experimental film we did of the Jaguar E-Type Classic. Producer: Nieuwoudt Gresse Director: Jason van Niekerk DOP: Marnus Tredoux Camera Assistant: Udo Grün Production Assistant: Michael Pipa Editor: Jacquie Steyn Online: Annel Rautenbach Sound Design: “Surface by Microsoft ad.” remixed …
If you want to have a look some of our work we’ve done in the past, you can do so by going to our Vimeo page where you can have a quick glimpse of projects we’ve be involved in. Happy …
Watch the behind the scene production of the Oily Rag Run by Crossley and Webb that we produced this year. You can watch the actual video here.
Making regular story times with children, is an investment in their education and future. Nal’ibali has launched a new billboard campaign to generate awareness and discussion around the power of stories to spark all children’s potential. Building on the simple …
The Things you Should Know
Creative Production Company
RGB and Alpha is a Creative Production Company that combines a dedicated, collaborative creative team with exceptional skills in live-action, motion design, animation and creative. We offer a complete, full studio cross-platform service that ranges from initial conception, through to production, post-production, and delivery on brief, on budget and on schedule.
What we really can provide
The Future of content marketing
Infographics took off because they allowed content creators to condense complex, wordy information into catchy visuals that, according to studies, more effectively deliver information than plain text. Just as some ideas are easier to impart in the form of graphics, some ideas are easier to explain in motion. Complex explanations can become vastly simplified when you can show rather than tell, and showing is a lot easier when you have text, animation and audio at your disposal.
There are two ways to create motion graphics. One is to start with the animation itself, and the other is to start with a flat graphic and use software to animate it. Most animators use both methods, depending on what they have and what the final product should look like.
As the Internet becomes oversaturated with the current forms of content, brands have to push harder to be seen. Motion graphics, which play in to viewers’ love of video content, and the ease with which you can get a point across with text, animation and audio on your site are the keys to the future.
Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your content marketing strategy. YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore.
Reasons why we are drawn to video:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion.
Creative and Production, come together
We work with our advertising clients on a full range of image-making from previsualisation, to complex visual effects, character animation and post production of commercials. CG based commercials require creative and production team who are able to bring the entire experience to life. We produce and direct and offer all digital services needed to visuals and connect with the consumer. Many clients come to us to help them visualise a script or a new product and we would like to do the same for you.
Focus on storytelling
Whether 2D, 3D animation or motion graphics RGB has the capability to make your vision come alive. We can help with everything from concept to final production.Request a Quote
We can help you execute your next awesome, commercial or marketing video. Wether it is for online or broadcast use.Request a Quote
We edit and color grade your piece. By using digital effects and manipulating each shot by comping, removing and adding digital elements, we can take your commercial to the next level.Request a Quote
10 Reasons Why Your Business Needs an Explainer Video buff.ly/1NgqXHx
Interview: Jean-Paul Frenay, OFFF Quebec Titles 2015 buff.ly/1D5KveL
Everything You Need To Know To Create Killer Explainer Videos for your business. buff.ly/1D4B3K5
Pushing Apps on Television: The New Way Of Old Advertising buff.ly/1bwDSHL
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