What we've done so far
It’s found that customers are 72% more likely to buy a product or service that uses a video on the product page. The study also found that video helps to speed up a buyers decision process. On average, 62% of …
Hi all, here is the teaser for “Nubia” which is a film I am doing with the Tourette Fishing guys at their new destination on the Nubian Flats, Red Sea, Sudan. Super excited to get this film done! There are …
Behind the the scenes footage of The Land of Giants film premiere. Event sponsors: Patagonia, Alphonse Island,Desroches Island, Fly Fisher Group, Crossley & Webb, #weareyandp, RGB and Alpha and The Audio Plant. Editor: Jacquie Steyn Cinematography: Marnus Tredoux Post-production: RGB …
Producer: Richard Morton Director: Jason van Niekerk Editor: Jacquie Steyn Cinematography: Richard Morton Script & story: Richard Morton Narrator: Daniele Tripepe Sound design: Beyers du Toit – The Audio Plant Art director: Robert Mcewan Animation: Albe Scheepers Motion graphics: Luke …
The Things you Should Know
Creative Production Company
RGB and Alpha is a Creative Production Company that combines a dedicated, collaborative creative team with exceptional skills in live-action, motion design, animation and creative. We offer a complete, full studio cross-platform service that ranges from initial conception, through to production, post-production, and delivery on brief, on budget and on schedule.
What we really can provide
The Future of content marketing
Infographics took off because they allowed content creators to condense complex, wordy information into catchy visuals that, according to studies, more effectively deliver information than plain text. Just as some ideas are easier to impart in the form of graphics, some ideas are easier to explain in motion. Complex explanations can become vastly simplified when you can show rather than tell, and showing is a lot easier when you have text, animation and audio at your disposal.
There are two ways to create motion graphics. One is to start with the animation itself, and the other is to start with a flat graphic and use software to animate it. Most animators use both methods, depending on what they have and what the final product should look like.
As the Internet becomes oversaturated with the current forms of content, brands have to push harder to be seen. Motion graphics, which play in to viewers’ love of video content, and the ease with which you can get a point across with text, animation and audio on your site are the keys to the future.
Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your content marketing strategy. YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore.
Reasons why we are drawn to video:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion.
This Is What Popeye Looks Like in CGI whosay.com/articles/4182-…
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